What is most surprising and I think many will agree is the idea that everything is an argument. One would not initially think that telling a friend about your day is arguing any kind of point, but rather just informing your friend, but what I find interesting is that the authors say that you are arguing for your audience's attention. On page 4, it says that all visual and verbal messages contain arguments, but my natural tendency is to view these signs as declarations that the wearer or speaker is saying about themselves or issue they care about.
2. What in the book do I not agree with?
For the most part, I did not really disagree with anything, but I do have a hard time believing that everything is an argument. I believe some parts of our speech simply inform while other parts do intend to argue a point. I think there is mixture of the two, but nothing concrete.
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